Roadtrip to Milan in a van

Roadtrip 'Milan in a Van 2024' An adventurous road trip to Salone del Mobile, filled with unforgettable 'sitting hours'! From April 16 to 21, Milan will once again be entirely dedicated to interior and design with the 62nd edition of Salone del Mobile. Here, we will present the Zero Chair and seek out inspiring design objects and emerging industrial designers!

In our own unique way, we will drive 100% electrically to Milan to launch the re-edition of the Zero Chair in a playful manner to the public. The title 'Milan in a Van' is not chosen randomly. It is the name of the exhibition held in 2002 at the Victoria & Albert Museum in London, where the Contemporary Space (a new wing dedicated to contemporary art) was entirely furnished with products from Salone del Mobile. The museum curators had personally driven back from Milan to London a few days earlier with a truck full of the most interesting products they had found at the Salone. They then exhibited them at the Victoria & Albert Museum. Similarly, we are driving, but towards Milan, with a bus full of chairs to conquer our place on the world stage.

Curious where we will be?
Follow "Milan in a Van" on Insta! An adventurous journey full of unforgettable sitting hours ;-)